I Shoot Reno Featured on I-80 Digital Billboard in Knitting Factory Ad

sage francis knitting factory billboard
A recent shot by I Shoot Reno of Sage Francis' Dec. 2011 performance featured on a digital billboard on I-80...

Not a whole gallery or any fancy camera mumbo jumbo here today… Just a bit of news and explanation as to why I might be seen doing the happy dance around town this week.  Say what?  Drumroll please …. <insert drumroll> … the Knitting Factory has chosen a recent shot (Nikon D7000 w/Nikon 50mm f/1.8D lens) featured in I Shoot Reno’s photo gallery of Sage Francis’ headlining set during the World AIDS Day benefit show.  Local hip-hop / blues / funk / soul group Status-FLO were among the opening acts and the evening was a total gas … magnum condoms and all.

I know I said there wouldn’t be any fancy camera mumbo jumbo, but I would like to note that I DID NOT TAKE THE PHOTO OF THE BILLBOARD ABOVE.  That’s right, wifey hooked this one up on her iPhone 4S while out running errands this afternoon.  I needed a photo to post on Instagram for the day and proceeded to import her shot into TiltShiftGen for the blur you see at the top / bottom thirds, continued on to add a white rectangular border and white vignette in FX Photo Studio followed by filling the square with white space (Instagram only) in Squaready.

If you’ve been following my recent posts, you have probably seen several ‘photographic firsts’ mentioned since mid-November, and I am proud to state that having my work published in plain view of the public eye, in the form of an advertisement on a digital billboard, is definitely another notch in the ‘ol I Shoot Reno headboard.  Besides being one of my personal favorite venues in Reno, the Knit is proving itself more and more as time goes on to be the definitive concert venue of Northern Nevada.  Interested in catching an upcoming show at the Knit?  Check here and here for some suggestions.

Now if I can just get this picked up for some airplay in the stores / clubs here in town…

Photos: Status-FLO @ Knitting Factory Concert House

Status-FLO @ Knitting Factory Concert House, Reno, NV 2011-12-01
Tony L. Walker of Status-FLO delivering an energetic opening set on World AIDS Day...

About 10 days ago, Status-FLO (Joel “Jaybird” Cowell, Tsyoshi “Yosh” Curtis, Tony L. Walker, Mark Sexton + more) laid down their luscious and smoky grooves in preparation of Sage Francis’ headlining set at the 2011 World AIDS Day benefit concert at Knitting Factory Concert House in downtown Reno.  With a non-stop lyrical overdrive carefully laid atop soulful downtempo grooves, Status-FLO’s local blend of organic musical ingredients is a solid bet any day of the week, and it pleases me to no end to have the privilege of photographing a bit of the magic to share with the faithful readers here at I Shoot Reno.

Settings on the Nikon D7000 camera (using the Nikon 50mm f/1.8D lens) were essentially the same as shooting Sage (and many other shows at The Knit), with shutter speed of 1/250th of a second, aperture set to 1.8 and ISO cranked up to 3200.  Editing took place in Lightrrom 3 and Lightbox by Photocrati is the theme used on IShootReno.com to present the final product.  Included in the full gallery (link below, in ALL CAPS), images include Status-FLO’s performance, breakdancers performing in-between sets, live art taking place throughout the night including such themes as ‘Zombie Bill Cosby’ and Eazy-E, as well as a very unique pair of sparkly blue jeans (under red light).  Yes, you read correctly, there’s a photo of a pair of sparkly jeans.

 

VIEW THE FULL STATUS-FLO GALLERY HERE

 

Status-FLO @ Knitting Factory Concert House, Reno, NV 2011-12-01
Tsyoshi "Yosh" Curtis pumping up the crowd during Status-FLO's opening set...
Status-FLO @ Knitting Factory Concert House, Reno, NV 2011-12-01
Joel "Jaybird" Cowell keeping it classy on the Rhodes...

Status-FLO @ Knitting Factory Concert House, Reno, NV 2011-12-01

Status-FLO @ Knitting Factory Concert House, Reno, NV 2011-12-01
Mark Sexton laying down a bluesy groove and vocals with Status-FLO...
Status-FLO @ Knitting Factory Concert House, Reno, NV 2011-12-01
Tony L. Walker aka "doodles" contributing to the silent auction on World AIDS Day...
Status-FLO @ Knitting Factory Concert House, Reno, NV 2011-12-01
One of the many breakdancers performing in-between sets at The Knit on Thurs. Dec, 1st 2011...

 

Camera(s) Used:

Nikon D7000

Lens(es) Used:

Nikon 50mm f/1.8D


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Super-Happy Funtastic Bonus Pics!!!

Status-FLO @ Knitting Factory Concert House, Reno, NV 2011-12-01

Status-FLO @ Knitting Factory Concert House, Reno, NV 2011-12-01
Zombie Bill Cosby: Jello!
Status-FLO @ Knitting Factory Concert House, Reno, NV 2011-12-01
RIP Eazy-E...
Status-FLO @ Knitting Factory Concert House, Reno, NV 2011-12-01
Yes, those are sparkly pants...