I Shoot Reno Featured on I-80 Digital Billboard in Knitting Factory Ad

sage francis knitting factory billboard
A recent shot by I Shoot Reno of Sage Francis' Dec. 2011 performance featured on a digital billboard on I-80...

Not a whole gallery or any fancy camera mumbo jumbo here today… Just a bit of news and explanation as to why I might be seen doing the happy dance around town this week.  Say what?  Drumroll please …. <insert drumroll> … the Knitting Factory has chosen a recent shot (Nikon D7000 w/Nikon 50mm f/1.8D lens) featured in I Shoot Reno’s photo gallery of Sage Francis’ headlining set during the World AIDS Day benefit show.  Local hip-hop / blues / funk / soul group Status-FLO were among the opening acts and the evening was a total gas … magnum condoms and all.

I know I said there wouldn’t be any fancy camera mumbo jumbo, but I would like to note that I DID NOT TAKE THE PHOTO OF THE BILLBOARD ABOVE.  That’s right, wifey hooked this one up on her iPhone 4S while out running errands this afternoon.  I needed a photo to post on Instagram for the day and proceeded to import her shot into TiltShiftGen for the blur you see at the top / bottom thirds, continued on to add a white rectangular border and white vignette in FX Photo Studio followed by filling the square with white space (Instagram only) in Squaready.

If you’ve been following my recent posts, you have probably seen several ‘photographic firsts’ mentioned since mid-November, and I am proud to state that having my work published in plain view of the public eye, in the form of an advertisement on a digital billboard, is definitely another notch in the ‘ol I Shoot Reno headboard.  Besides being one of my personal favorite venues in Reno, the Knit is proving itself more and more as time goes on to be the definitive concert venue of Northern Nevada.  Interested in catching an upcoming show at the Knit?  Check here and here for some suggestions.

Now if I can just get this picked up for some airplay in the stores / clubs here in town…