I Shoot Reno Featured on I-80 Digital Billboard in Knitting Factory Ad

sage francis knitting factory billboard
A recent shot by I Shoot Reno of Sage Francis' Dec. 2011 performance featured on a digital billboard on I-80...

Not a whole gallery or any fancy camera mumbo jumbo here today… Just a bit of news and explanation as to why I might be seen doing the happy dance around town this week.  Say what?  Drumroll please …. <insert drumroll> … the Knitting Factory has chosen a recent shot (Nikon D7000 w/Nikon 50mm f/1.8D lens) featured in I Shoot Reno’s photo gallery of Sage Francis’ headlining set during the World AIDS Day benefit show.  Local hip-hop / blues / funk / soul group Status-FLO were among the opening acts and the evening was a total gas … magnum condoms and all.

I know I said there wouldn’t be any fancy camera mumbo jumbo, but I would like to note that I DID NOT TAKE THE PHOTO OF THE BILLBOARD ABOVE.  That’s right, wifey hooked this one up on her iPhone 4S while out running errands this afternoon.  I needed a photo to post on Instagram for the day and proceeded to import her shot into TiltShiftGen for the blur you see at the top / bottom thirds, continued on to add a white rectangular border and white vignette in FX Photo Studio followed by filling the square with white space (Instagram only) in Squaready.

If you’ve been following my recent posts, you have probably seen several ‘photographic firsts’ mentioned since mid-November, and I am proud to state that having my work published in plain view of the public eye, in the form of an advertisement on a digital billboard, is definitely another notch in the ‘ol I Shoot Reno headboard.  Besides being one of my personal favorite venues in Reno, the Knit is proving itself more and more as time goes on to be the definitive concert venue of Northern Nevada.  Interested in catching an upcoming show at the Knit?  Check here and here for some suggestions.

Now if I can just get this picked up for some airplay in the stores / clubs here in town…

Photos: NoBody Really w/The Rhythmatics ft. Anonymous Jones @ The Alley

NoBody Really w-The Rhythmatics ft. Anonymous Jones @ The Alley, Sparks, NV 2011-12-02

Two nights in a row this talented group of local Reno-based musicians tore the roof off the houses in which they share their ground-breaking yet old-school embracing sound with those who are bold enough to come out of their cozy, fireplace heated homes.  Once at Knitting Factory Concert House in the form of Status-FLO (opening for Sage Francis) and the next as NoBody Really w/The Rhythmatics ft. Anonymous Jones aka Chari “Knowledge” Smith of the only female-fronted live hip-hop group Northern Nevada needs to concern themselves with … Knowledge Lives Forever.

Update: It has come to light that Anonymous Jones is actually a group comprised of Tony L. Walker and Tsuyoshi “Yosh” Curtis of NoBody Really along with Chari “Knowledge” Smith of Knowledge Lives Forever, not solely Chari.

These artists, musicians … renaissance persons or whatever you may, feed off of each other’s energy while on-stage and carry many times their weight when it comes to setting a fire up underneath the proverbial behind of Reno’s underground music scene.  Like those West coast rappers have been saying since slanging tapes out the trunk of your car was a huge entrepreneurial step in marketing your music to the masses … if you don’t know, now you know.

Oh, right, camera stuff.  Shooting in RAW is definitely something that I’m kicking myself for not doing earlier (even for the ability to go back and ‘remaster’ previous shoots) and can definitely attest to furthering my overall knowledge and growth as a photographer.  The Nikon D7000 camera and Nikon 50mm f/1.8D lens which find themselves by my side as of late seemed to function well in the low-light setup The Alley is notorious for.  With aperture open to 1.8, shutter speed set at 1/250th of a second and ISO cranked up to 3200, the images were coming through a little dark, but caught enough of the light to touch up in Lightrrom 3 after the jump.  When the spotlight was caught by a performer, there seemed to be a bit of ‘burn’ in the resulting image and the color palette could be described as being overly flooded with red.  Again, nothing a bit of work in Lightroom couldn’t handle.  In fact, I’m quite proud of these images and I encourage you to click through on the ALL CAPS lettering below to view the full gallery.

 

VIEW THE FULL NOBODY REALLY / RHYTHMATICS / ANONYMOUS JONES GALLERY HERE

 

NoBody Really w-The Rhythmatics ft. Anonymous Jones @ The Alley, Sparks, NV 2011-12-02
Tony L. Walker of NoBody Really keeping spirits high at The Alley...
NoBody Really w-The Rhythmatics ft. Anonymous Jones @ The Alley, Sparks, NV 2011-12-02
Tsuyoshi “Yosh” Curtis of NoBody Really feelin' the love on-stage at The Alley...
NoBody Really w-The Rhythmatics ft. Anonymous Jones @ The Alley, Sparks, NV 2011-12-02
Joel "Jaybird" Cowell summoning a higher musical power on the keys...
NoBody Really w-The Rhythmatics ft. Anonymous Jones @ The Alley, Sparks, NV 2011-12-02
Chari “Knowledge” Smith aka Anonymous Jones taking center stage at The Alley...

Camera(s) Used:

Nikon D7000

Lens(es) Used:

Nikon 50mm f/1.8D


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Super-Happy Funtastic Bonus Pic!!!

NoBody Really w-The Rhythmatics ft. Anonymous Jones @ The Alley, Sparks, NV 2011-12-02
(L) to (R) Yosh, Tony & Chari...